Campaign Microsite
CNN Awards Campaign
Backend architecture for high-traffic campaign events.
Backend Developer | 2024 - Present
Portfolio overview
Built and maintained reusable backend modules for CNN Awards and related campaign microsites with a strong focus on reliability during live traffic spikes.
Designed backend modules used by multiple campaign pages, so feature rollouts and maintenance could stay consistent across events.
The implementation focused on fast publishing workflows, resilient database access patterns, and pragmatic caching for pages with heavy traffic bursts.
Key impact
- Stabilized campaign publishing flow with modular service architecture.
- Reduced repeated query load using Redis cache strategies.
- Improved delivery speed for campaign feature rollouts.
Technologies used
- PHP
- Phalcon
- PostgreSQL
- Redis
- Nginx